Basing on my quirky collection of souvenirs which has grown over the last few years, "It can’t be trash!" is a photozine dedicated to the hidden aesthetic of kitsch.

The intention of this project is to explore the hidden aesthetic of kitsch. I believe that every kitsch, every souvenir, and every unloved gift possesses a hidden and very individual aesthetic that was at least felt by its creator. This study liberates kitsch from its trashy reputation and elevates it to sculptures and masterpieces of art in order to facilitate the search for the covered aesthetic in it. It is an invitation to speculate about what their creators may have thought when they designed and manufactured their masterworks.

After all, It can’t be trash!

1st edition © 2017, 20 copies, 58 photographs on 68 pages, digital printed on 90gsm paper, each copy will be hand signed