I’m running this website for several years now and I’ve steadily developed its design. For this website and for many of my projects I used my Pixel Tracker logo, which has become my personal mascot during the last years. Over the course of time the design concept of that "branding" has become very inconsistent and confusing. That’s why I've decided to redesign my entire personal identity system, in order to have a unified and easily recognizable branding in both digital and real world.
The central element of the new identity system is, of course, still the Pixel Tracker logo. The branding is kept simple in concept and in color selection (black+white+magenta). And, for the first time, I’ve created my own business cards! I wanted them to have a handmade character in order to give them a more personal touch. Therefore, I’ve chosen recycled kraft paper as material for the cards. I’m also very proud of my new gadget, the unique Pixel Tracker stamp, which I will use to sign my letter paper and envelopes.
Follow the link below to see the entire identity system. Thanks for watching and I hope you like it. If you'd like to have your own personal identity system, please feel free to get in touch.